Hospital bag must-haves

There's nothing sweeter than baby's first outfit!

Moms everywhere agree, you need these!

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Over 70K moms agree,
you need these!

new prints drop weekly!

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The perfect outfit for baby's first photos

"I absolutlly Love mixing and matching all the swaddles and knotgowns. I get so many complients, and they're SOOO soft and stretchy. literally perfect"
-Joanna O.

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How did you make them so soft?!

These swaddles are SO soft and it was a perfect personalized touch to our sweet baby’s announcement photo! I Absolutely love it. Joanna P.

✔ Personalized ✔Oversized ✔ Perfectly stretchy