Our very first product launch in 2004 was a diaper bag. Here we are 20 years later, and they’re more beautiful than ever.
We spent the past few years redesigning our signature diaper bags for the moms and dads of today. We wanted to make it easy to look cute while carrying alllll your parenting essentials because being a parent can be tough enough on its own. From the bigger pockets and easy access zippers, to accessories you’ll actually use - our team of moms thought of it all when designing these for you. And, YES, of course you can personalize them with the sweetest bag charms, too!

The Weslie Diaper Bag Backpack

The Weslie diaper bag backpack is big enough to hold all your babe’s essentials and still leaves space for you too. From the 16” laptop sleeve to the insulated cup holder and memory foam changing pad, you’ll be ready to go from work-mode to mom-mode in no time. And forget the spills - the easy clean neoprene shell makes spot cleaning no big deal.

The Lane Diaper Bag Tote Bag

She’s cute and chic - meet the Lane diaper bag tote! We wanted to make something cute for when you want to make it not-so-obvious that you’re hauling a diaper bag. Need to flip it to sport mode? Easy clip, padded backpack straps let you convert from tote bag to backpack fast for when it’s time to chase your littles around! Did we mention it’s Vegan, too?!

OUR CURATED COLOR COLLECTION

Black

Black is always in and always classic. The most versatile color for anyone to carry. Whether you’re mom, dad, or a trendy grandma, the black backpack and tote bag have the perfect sleek look to them. Add a personalized charm and the matching stroller straps to complete the all-black look.

Matcha

Craving some caffeine to keep your day going? Inspired by one of our fave mama treats, it’s the perfect, gender-neutral shade of green. Get the soft green diaper bag backpack or tote bag for the perfect year-round pop of color. Pair with a personalized charm and it’s a matcha made in heaven!

Fawn

Our Fawn diaper bag backpack and diaper bag tote bag have the sweetest touch of a warm and cozy pink color. Pick this pink to add the perfect rosy pop to your outfits. And of course there’s a matching pink charm to personalize too!

Sand

Beige moms, unite! We created the perfect sandy tone that neutral dreams are made of. From spring to winter, the Sand diaper bag tote bag or diaper bag backpack will match every outfit and every occasion. Because we love a bag that can do it all - just like moms.

Sea

This gray-toned blue hue is one of our favorite colors so we just had to bring this sea-inspired color to our new diaper bag collection too. The Sea diaper bag backpack and diaper bag tote are our favorite styles for when you want that perfect pop of color. Add the matching black diaper bag stroller straps for a cool contrast look.