Build Your Baby’s Best Firsts

Rack up rewards while you shop the soft stuff for every first moment. Join today in two taps.
How it Works
Join the Snuggle
Free to join, fast to set up, and instantly rewarding—just the way busy moms like it.
Earn as You Shop
Collect points on personalized blankets, jammies, hospital sets—everything you already buy.
Redeem, Relax, Repeat
Cash in for savings, surprise gifts, and early access to limited prints.
Ways to Earn
The faster your cart fills, the faster the rewards roll in—so simple.
Ways to Redeem
Redeem right in your cart—instant savings on the styles you’ve been eyeing.

FAQs
Got Questions?

How do I join the loyalty program?
 
Simply sign up to create your account and start earning rewards!
How can I earn points?
 
Earn points by signing up, making purchases, and more! Check out the Ways to Earn section for details.
How do I redeem my points?
 
Log in, visit your dashboard, and select the Ways to Redeem section to redeem your points for rewards.
Where can I see my points balance?
 
First, log in to your account! Your points balance will be highlighted at the top of the loyalty page, account dashboard or at checkout.
Do my points expire?
 
Points will expire after one year if there isn't any account activity.
Do my rewards expire?
 
Rewards will not expire after the rewards are activated in the account.
What happens to my points if I return a purchase?
 
If you return a purchase, the points you earned for that purchase will be deducted from your account.
When do I get my birthday gift?
 
On your birthday! The only instance in which birthday points will be delayed is if your birthday is within 30 days from the day you entered it. This is for fraud protection, and you will still get your points after approximately 30 days.
I forgot to use my points at Checkout, can I apply them retroactively?
 
No, unfortunately points cannot be redeemed after a purchase has already been made.