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Newborn Best Sellers

Our buttery soft newborn essentials are designed by Moms, for Moms. From our best-selling knotted gowns, to our double zipper footies, personalized swaddles, and the perfect name sign - you’ll want to pack one of each in your hospital bag!
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              189 products
              Match with Baby
              mommy robes collection
              olive women's maternity hospital stay nightgown
              Labor & Delivery Nightgown
              $55.00
              Embroider Me
              baby wrapped in ivory sash with neutral embroidered monogram
              closeup of ivory bow sash with neutral script monogram for babies
              Personalized Newborn Bow Sash | Ivory
              from $26.00
              Personalized Baby Name Swaddle Blanket
              baby name swaddle blanket personalized with name
              Caden Lane POPULAR GIFT
              Personalized Baby Name Swaddle Blanket
              $48.00
              Match with Mom
              Caden Lane Solid Dark Navy Bamboo Baby Knot Gown & Hat — Baby Bamboo Apparel
              solid dark navy bamboo knot gown and hat set
              Solid Dark Navy Bamboo Baby Knot Gown & Hat
              $36.00
              beary sweet waffle knot gown
              beary sweet newborn knot gown bamboo waffle
              Beary Sweet Bamboo Waffle Newborn Baby Knot Gown & Hat Set
              $36.00
              2pc Waffle Crossover Top & Bottom | Gardenia
              $42.00
              Embroider Me
              newborn girl wrapped in fancy frills sash
              closeup of fancy frills bow sash
              Personalized Newborn Bow Sash | Fancy Frills
              from $26.00
              Embroider Me
              pink bow headwrap with picot trim detail
              newborn in pink picot trim bamboo zipper footie
              Picot Trim Bamboo Zipper Footie | Baby Pink
              from $38.00
              green, beige and blue peter pan collar gingham print pajamas with embroidery for babies
              light blue gingham footie for newborns
              Peter Pan Collar Zipper Footie
              $36.00
              Match with Mom
              baby boy wearing a light blue long sleeve newborn knot gown on top of matching personalized swaddle blanket with a teddy bear in bassinet
              baby boy laying down in light blue newborn gown holding a flag name sign
              Baby Blue Newborn Baby Knot Gown & Hat Set
              $36.00
              Embroider Me
              smiling baby boy in light blue monogrammed bow sash
              yawning girl in light blue newborn sash
              Personalized Newborn Bow Sash | Light Dusty Blue
              from $26.00
              Embroider Me
              newborn in taupe picot trim bamboo zipper footie
              close-up of taupe picot trim bamboo footie for babies
              Picot Trim Bamboo Zipper Footie | Baby Taupe
              from $38.00
              Embroider Me
              baby girl embroidered footies for newborn
              amethyst embroidered ruffle zipper footies for babies
              Embroidered Bamboo Waffle Zipper Ruffle Footies | In Bloom
              from $36.00
              Collect them all!📚
              Cuddle Plush Friends Story Books collection featuring Little Bear's Bedtime, Hop HOP Bunny, Little Lion's Roooar, and Little Dino Stomps board books with 3D plush tails displayed on a wooden surface
              Little Lion's Roooar Cuddle Plush Friends Story Book front cover with 3D plush lion tail
              Cuddle Plush Friends Story Books
              $16.00
              leighton's lavender knit large bow headwrap for newborn girls
              pink and purple floral and bow bamboo viscose knot gown and hat set for baby girls
              Leighton's Lavender Newborn Baby Knot Gown & Hat Set
              $36.00
              ✨ Trending ✨
              personalized leather patch beanies for babies
              Caden Lane POPULAR GIFT
              Personalized Leather Patch Beanie | All Colors
              $28.00
              Caden Lane POPULAR GIFT
              2pc Bamboo Button Top & Bottom | Eggshell
              $42.00
              baby boy laying on fuzzy blanket next to a horse stuffed animal in a horse and cactus zipper footie
              boy sitting on bed in galloping horse footie with matching blanket underneath
              Zipper Footie | Pony Club Neutral
              $36.00
              Match with Mom
              caden lane coquette garden ruffle zipper footie for babies
              caden lane ruffle zipper footie in coquette garden floral print for newborns
              Ruffle Zipper Footie | Coquette Garden
              $36.00
              embroidered peter pan collar gingham print pajamas for babies
              girls purple embroidered peter pan collar gingham print pajamas
              Peter Pan Collar Ruffle Zipper Footie
              $36.00
              cuddle plush friends stuffed animals
              white floppy ear bunny stuffed animal
              Cuddle Plush Friends
              $28.00
              Embroider Me
              happy baby wrapped in rubber duck hooded towel
              toddler rubber duck hooded towel
              Embroidered Bamboo Hooded Towel | Rubber Ducks
              from $42.00
              Embroider Me
              newborn in blue picot trim bamboo zipper footie
              baby styled in blue picot trim bamboo zipper footie
              Picot Trim Bamboo Zipper Footie | Baby Blue
              from $38.00
              Match with Mom
              smiling baby girl laying on ribbon and roses pink double sided bamboo blanket and wearing a matching ruffle zipper and solid pink ribbon bow headband
              closeup of zipper ruffle for ribbon and roses pink footie for girls
              Ribbon & Roses Ruffle Zipper Footie | Pink
              $36.00
              personalized wooden baby brush
              baby brush with name
              Caden Lane POPULAR GIFT
              Personalized Wooden Baby Brush
              $28.00
              light pink knot gown and hat set
              Solid Blush Bamboo Baby Knot Gown & Hat
              $36.00
              Caden Lane POPULAR GIFT
              Personalized Baby Name Swaddle Blanket Font Duo | Best Selling Pinks
              $48.00
              best seller
              Baby wearing the Dusty Blue knot gown
              baby knot gown and hat set solid dusty blue
              Caden Lane POPULAR GIFT
              Solid Dusty Blue Bamboo Baby Knot Gown & Hat
              $36.00

              THE PERFECT SLEEPER

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              Embroider Me
              baby girl embroidered footies for newborn
              amethyst embroidered ruffle zipper footies for babies
              Embroidered Bamboo Waffle Zipper Ruffle Footies | In Bloom
              from $36.00
              Embroider Me
              newborn waffle footies with monogram
              cocoa bamboo waffle zipper footie
              Embroidered Bamboo Waffle Zipper Footie | Mountain Haze
              from $36.00
              Subscription Exclusive✨
              Sleeping newborn with a white bow headband wearing the Snack Attack Ruffle Bamboo Zipper Footie, snuggled on a cream textured blanket, featuring the snack print with juice cartons, strawberries, bananas, and dinosaur crackers
              Flat lay of the Snack Attack Ruffle Bamboo Zipper Footie on a white background, showing the full one-piece footie with ruffle details, the colorful snack print featuring cookies, juice cartons, dinosaur crackers, and strawberries, with a front zipper closure
              Ruffle Bamboo Zipper Footie | Snack Attack
              $36.00
              Subscription Exclusive✨
              Sleeping newborn lying on a white fluffy blanket wearing the Snack Attack Bamboo Zipper Footie, showing the snack-themed print with cookies, dinosaur crackers, juice cartons, bananas, and strawberries
              Flat lay of the Snack Attack Bamboo Zipper Footie on a white background, showing the full one-piece footie with front zipper and the colorful snack print featuring dinosaur crackers, cookies, strawberries, juice cartons, and blueberries
              Bamboo Zipper Footie | Snack Attack
              $36.00
              Close-up of newborn baby in pink Bubble Duckies ruffle bamboo zipper footie showing ruffle bottom detail
              Pink Bubble Duckies ruffle bamboo zipper footie flat lay showing full design with ruffles and yellow duck print
              Ruffle Bamboo Zipper Footie | Bubble Duckies Pink
              $36.00
              Newborn lying on white fur wearing blue Bubble Duckies bamboo zipper footie pajamas with rubber duck stuffed toy
              Blue Bubble Duckies bamboo zipper footie pajamas flat lay showing yellow rubber duck and blue bubble print
              Bamboo Zipper Footie Pajamas | Bubble Duckies Blue
              $36.00
              Newborn baby lying on fluffy surface wearing little mallard duck print bamboo zipper footie, overhead view
              Flat lay product shot of little mallard duck print bamboo zipper footie showing full garment with duck print and zip detail
              Bamboo Zipper Footie | Little Mallard
              $36.00
              Lucy Goosy Ruffle Zipper Footie laid flat on a matching floral duck print fabric, showing the ruffle collar and zipper details from above
              Lucy Goosy Ruffle Zipper Footie product flat lay showing the full garment with ruffle trim along the front zipper, floral duck print in cream and pink on a white background
              Ruffle Bamboo Zipper Footie | Loosey Goose
              $36.00
              Bamboo Zipper Footie | Camo Cutie
              $36.00
              Newborn baby girl sleeping in a camo cutie print ruffle footie with a taupe ribbon bow headband on a gray knit blanket
              Ruffle Bamboo Zipper Footie | Camo Cutie
              $36.00